The Apple App store evokes a range of emotions and responses in app developers. You will likely find one response contradict the other only because of the fact that every developer wants their app to be featured on the biggest App Store there is. If we look at the figures, they are daunting to say the least – about 1500-2000 apps are submitted for review and approval and the total number of apps in the App Store is fast reaching the 2 millions counts. The platform is certainly huge and rewarding; however, not every other app makes the cut. You have to be unique, and while features do matter a lot, you have to consider a few other things as well for not slowing down or letting slip the advantage when the final line is in sight. An app needs to stand out in every aspect that is taken as a parameter, and even then its fate lies in the balance because you have to package, present, and market it in a way that Apple deems acceptable. So, having your app hit the top lists, being chosen by editors, get featured on the first page, or muster even a mention on the Apple App Store would require some doing. Answer these questions to get the much-coveted spot on the App Store.
What does Apple want?
Apple appears like this huge, unreachable organization that keep its cards close to itself. While this is true to a certain extent, but you can rest assured that Apple representatives are always on the market, looking for the best apps. Apple reps are on the best tech websites, gaming conventions, and app developers communities. The best thing to do to catch their fancy is to know what they are looking for. Email appstorepromotion@apple.com to find the stepping-stones to building an app that Apple could consider. Apple doesn’t want you to imitate a blockbuster idea. Come with something original; something that provides value to users and the platform itself.
What does your app provides users?
User Experience is the key. Don’t complicate the usability of your app by providing too many features that don’t do justice to either your objective of designing the app or the needs of users making use of the app. You have to be clear in your head about what you want your app to do and ensure that it goes about the job smoothly, without requiring users to compromise on the quality of experience they are looking for.
Should you go Native or Hybrid?
Deciding between native or hybrid apps could be tough, but there is a simple reason for always going native when you are vying to feature on Apple App Store. As discussed earlier, Apple puts user experience at the very forefront of everything it does. When you build a hybrid app, which is to run on different platforms (Android, iOS), there is no way you can do this without compromising on the user experience. Native apps are preferred by users and so does by Apple.
Is your app ‘Apple’ quality?
Quality of your app is an obvious reason to feature on Apple App Store, but many developers seem to forget the obvious in the race to beat their competition. Apple would never let low-quality stuff in. So, playing by Apple rules is a safe bet, and probably the best way of increasing your chances of getting ‘showcased’.
Does your app endorse Apple?
Is your app compatible with Apple’s products and Aesthetics? Yes. Does it fall in line with its marketing strategy? No. Well, you have missed an important point here. Make sure your app features something that Apple has recently launched. By doing this, you are making yourself stand out. By making use of a new Apple feature, you are not only seeking Apple’s attention, but are also marketing its product or feature by showing its practical usability.
While there are other things as well, doing these things right would go a long way in guaranteeing your app a spot on the Apple App Store.